I’ve also mentioned and lightly mocked Mundane SF before, not least for its beige-suited name. The precepts are not unsound, and recall another of cyberpunk’s early labels — Radical Hard SF. That said, I was under the impression that a movement should sound like something you’d want to join. Even “Movement SF” has an appealing semiotic glow to it; the term inverts to The Movement, which has both swagger and an air of authenticity. And the only people who don’t like a little swagger are those insecure souls who recoil when they feel the art they consume is cooler than they are. Which is a shame, but the great project of art is not to create a nice zoo for people who are afraid of artists who can think.