the future consumer will have an infinite menu

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“Today’s gamer wants to customise their games to fit their own personality and style and [wants] games to be more interactive than ever before,” Denny said .

No, Mr Denny. Just because creating content for HD is going to be a bitch does not mean we’ll do it for you.
It doesn’t mean we’ll willingly buy an unfinished game and then download what we can afford to top it up with.
I’m all for episodic gaming, for genres that suit it.
I’m all for character creation, in games where it adds to the experience.

But we pay £30+ a game to have a game made by the most talented men and women in their field, people who create worlds we want to visit and characters we respond to. What you need to do is find them, and give them a job.

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